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Series 2015

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With data set to increase dramatically over the next five years, organizations need a safe, well-defined Big Data strategy. We look at how to build one and outline the business benefits you can expect.

Creating a Big Data Strategy

Big Data and how your business can maximise its value is a top priority for organizations wanting to gain a competitive edge. But how do you utilize this rich asset? David Jonker, Senior Director of Big Data Initiatives at SAP, explains how Big Data is becoming the ‘digital oil’ for business operations and what a successful Big Data strategy looks like. Plus Didier Mamma, Vice President, Big Data EMEA, IOT Sales EMEA at SAP, highlights how putting context to a data point can allow you to extract value that your organization can use to its benefit.

Didier Mamma's Biography

Didier Mamma

Didier is an expert on cloud computing, big data and real-time data driven enterprise architecture. In 2014, Didier was appointed Vice President of Big Data Sales for EMEA. Prior to that he was Vice President of Cloud Sales for EMEA in May 2011. With a science background, a business MBA and fifteen years’ experience of the high-tech industry, Didier has worked on large projects like LHC (Large Hadron Collider). In his spare time, he is a guest speaker at the famous French business schools: ESSEC, HEC.

David Jonker's Biography

David Jonker

David drives go-to-market and co-innovation initiatives across SAP’s Big Data solutions, including data management, analytics, and applications. Previously, he lead go-to-market and product management efforts for SAP’s data management product lines, including solutions for Big Data, data warehousing, cloud, mobility, and embedded systems. David’s career includes more than 10 years in software engineering and he has a degree in Systems Design engineering from the University of Waterloo, Canada.

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